Sunday, July 29, 2018
Facebook Home Hits The Rocks In Europe With UK And France Launch Of HTC First Delayed Indefinitely
Facebook Home Hits The Rocks In Europe With UK And France Launch Of HTC First Delayed Indefinitely
More signs today the HTC First might also be the last smartphone to ship with Facebook Home pre-installed: UK carrier EE confirmed today that the first Facebook Home phone won�t be launching in the UK soon as planned, as Facebook has decided to concentrate its efforts on making improvements to the Home software before looking to add international markets. EE says it will soon be contacting customers who already used its pre-order system to express interest in the First to let them know about the delay, which is indefinite in length.
�We�ve also received a near-identical statement from Orange in France, where customers were also able to register their interest, so this isn�t limited to just the UK.
Following customer feedback, Facebook has decided to focus on adding new customisation features to Facebook Home over the coming months. While they are working to make a better Facebook Home experience, they have recommended holding off launching the HTC First in the UK, and so we will shortly be contacting those who registered their interest with us to let them know of this decision.
Rest assured, we remain committed to bringing our customers the latest mobile experiences, and we will continue to build on our strong relationship with Facebook so as to offer customers new opportunities in the future.
This is not great news for either Facebook or HTC. We�ve seen reports that Facebook Home has been performing poorly as a download, and that the First isn�t selling well in the U.S. Home currently has a 2.5 cumulative average rating in the Google Play store, and AT&T is reportedly in the process of discontinuing the HTC First, though we�ve not heard definitely either way if that�s the final word as of yet.
A so-called �Facebook Phone� under-performing is nothing new; the HTC Status did almost just as poorly, lasting only 36 days before AT&T started considering a swing of the axe.
As of press time, there�s still a button on the Facebook Home splash page that directs you to a page where you can express interest in a pre-order, but presumably that will come down as the carriers move to reflect this change in their own pages and alert customers of the change in the First�s status.
Update: Facebook has povided the following official statement regarding its decision, which mirrors those issued by EE and Orange France:
� We�ve listened to feedback from users on their experience using Home. While many people love it, we�ve heard a lot of great feedback about how to make Home substantially better. As a result we�re focusing the next few months on adding customization features that address the feedback we received. While we focus on making Home better, we are going to limit supporting new devices and think it makes a lot of sense for EE and Orange to hold off deploying the HTC First in Europe.Via Facebook Home Hits The Rocks In Europe, With UK And France Launch Of HTC First Delayed Indefinitely
